High-converting CTA words & phrases for ecommerce

The difference between a CTA that gets clicked and one that gets ignored is often a single word. Here are the ones that work — and the ones to drop.

Strong action verbs

Lead with a verb that tells people what they’ll do or get:

Get · Start · Claim · Grab · Shop · Unlock · Try · Join · Save · Add · Buy

“Get my discount” beats “Discount.” Action verbs convert because they imply momentum.

Value and benefit words

Stack a benefit onto the verb:

Free · Today · Now · Instant · Save · Guaranteed · Risk-free · Bonus

“Start my free trial” works because it pairs a verb with a no-risk benefit.

Possessive framing

Writing from the shopper’s side lifts clicks: “Get my free guide” tends to beat “Get your free guide.” It’s the visitor talking, not you.

Honest urgency

Used sparingly and truthfully: “Today,” “while it’s in stock,” “ends Sunday.” Fake urgency erodes trust fast, so only use it when it’s real.

Words to drop

These quietly kill clicks:

Submit · Click here · Continue · Enter · Go · Learn more · Read more

They’re vague, robotic, or make people work to understand the next step.

Put it together

The formula: action verb + value + (optional) urgency, in 2–4 words. “Claim 20% off today.” “Get my free sample.”

Test yours

Paste your current button into the free CTA analyzer — it scores the wording and suggests stronger alternatives. CTAs are one of several revenue leaks; to see them all in one score, there’s Revyfix.